20 WAYS TO USE THE WORD "FREE" IN YOUR ADS
The word "FREE" is the most powerful and the most often used word in advertising. If you have anything to offer FREE to others, use this powerful word! It pulls orders better than any other word! In fact - if you don’t have anything free to offer – create something such as a report, video, CD… related to your product or service to give away FREE.
Here are ways to use it:
1. Offer your product or service FREE for 30 days or for a limited time. Let people know you are confident with the product or service you are selling. If you provide a quality product, they will be more likely to purchase it at the end of the trial period.
2. ONE thing FREE when you buy Another! This can be the way to get people to order from you! A second one is FREE, with the purchase of the first!
3. Buy 2 - get the third FREE! This can be used to get MORE and LARGER orders! Giving away ONE, with the purchase of two others!
4. Fourth FREE, with purchase of Three! Tire stores and Publishers offer a 4th FREE, when you buy Three others at regular price!
5. FREE "Trial Size"! Give away one that's smaller than usual, hoping that people will LIKE what you give them, and want to buy more!
6. FREE Bedframe, with purchase of A King Set! Lots of mattress stores use this type of ad! Offering some sort of "premium" FREE with purchase!
7. FREE Introductory Class! This usually is offered with purchase of a Computer; Microwave oven; etc. (Free Memberships in clubs, etc!)
8. Use it FREE for 30 days! Allow people to use something; to use your product or service, FREE, for a limited time! (Enticing them to order!)
9. FREE Service with each purchase! This is used often by Pizza companies, and cleaning services. Free delivery; Free Folding; etc.
10. FREE Interest for 3 months! Many loan companies and others offer this to entice customers to buy from them! It's delaying something for a time!
11. Fast service, or it's FREE! It's Hot, or it's Free! (7-11 offers Hot coffee). Denny's says "10 Minutes, or it's FREE!" Customers come to see!
12. 2nd Topping is FREE, with purchase of a Large Pizza! That about says it all! (Free Extras; Free Colors; Free Inks; No extra charge at Printers!!)
13. FREE Details! This is used by a LOT of advertisers, who sell products by mail! Let 'em know you'll send information FREE, just to write and ask!
14. Buy 2 ads, get a 3rd (or 4th) FREE! This is another way to get Long Term advertisers! They get FREE ads, with every 3rd or 4 th they buy.
15. FREE Commission Circulars! Many Prime Sources are willing to offer you FREE circulars (some for postage) to obtain dealers! Free Dealer Info!!
16. FREE Typesetting, with purchase of an ad! Publishers offer this FREE service to obtain new advertisers! (Why pay extra for it, if it's FREE?)
17. FREE Catalog! Many companies send out Catalogs FREE to anyone who writes and asks for one! More sales result! (Free Downline Recruiting!)
18. FREE Sample Copy! Some companies will be willing to send you ONE FREE to entice you to buy more later! (Free Cassette; Free Introductory Video, etc!)
19. If you have an ezine, offer FREE advertising, such as "Buy 2 ads, get a 3rd (or 4th) FREE!" This is a great way to get Long Term advertisers! They get FREE ads, with every 3rd or 4th they buy.
20. Offer a FREE email course about your product or service. Set up an auto responder that will send out a different message each week for 5 weeks. Talk about the benefits of your product or service and how they can order it.
Theses are just a few ways to get you started using the word FREE in your advertising efforts. Think of ways you can offer something free to your visitors and watch your traffic soar! Everyone loves freebies.
