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"Poor communication skills can
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Dr. Robert A. Tracz





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Just Because

According to Harvard social psychologist, Ellen Langer, people need a reason to help you and your reason doesn't have to be a good one.

She had experimenters ask to get to the front of a line of people waiting to use a library photocopier.

First the experimenter asked, "Excuse me, I have five pages. May I use the Xerox machine?" and were successful 60% of the time.

They then asked "Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush?" and were successful 94% of the time.

But wait, a third time the experimenter asked, "Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?" and were succesful 93% of the time.

My point? The reason you give doesn't matter as much as simply using the trigger word "because."

So when you make a request of someone give them a reason. Why? Just because.

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Robert A. Tracz, DVM, MBA, MSc.,
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